Giving — ORA

Turning fashion into a source of kindness

A garment that might otherwise remain unused can become income for its owner, an opportunity for a designer, and funding for a cause.

Giving is proposed as part of ORA's commercial model. Each future arrangement would need to state its calculation basis before purchase, with actual payments reconciled before any impact figure is published.

Gold line illustration of hands offering a ribbon-tied garment with a heart above — Illustrative art, in ORA's gold-on-ivory direction.

The four giving models

Proposed models — each one is an explicit agreement, never a vague badge.

A · Donate the proceeds

A public figure donates the proceeds they would otherwise receive from an original-garment sale. The agreement states how fees, refunds and shipping are treated.

B · Donate a percentage

The seller agrees a defined percentage of the proceeds goes to a cause. The percentage and its calculation basis are visible before purchase.

C · Designer charity collection

A designer creates a collection specifically for a cause. Pricing, costs, commissions and the donation amount are agreed before launch.

D · Customer-led giving

A future checkout could offer a voluntary contribution — always optional, always separated from any contribution already in the sale.

A worked example

The blueprint's illustration: an original garment sells for R20,000, and the parties agreed to donate 50% of the seller's proceeds after specified transaction deductions.

Item	Amount
Winning bid	R20,000
Agreed transaction deductions	R1,000
Seller proceeds after those deductions	R19,000
Charity contribution: 50% of seller proceeds	R9,500
Seller receives	R9,500

The distinction matters This is 50% of the seller's proceeds, not 50% of the sale price. In a future campaign, ORA would need to agree the calculation with the seller, disclose it to the customer where relevant, and reconcile the actual payment before publishing any impact figure. Try the numbers yourself in the giving calculator demo.

Proposed transparency commitments

The amount promised, and the formula behind it, would be recorded before a campaign runs.
Adjustments and refunds would be accounted for in the final figure.
The amount payable and the amount actually transferred would be tracked separately.
Evidence of the transfer would be kept, with a verified impact update after the campaign.